Marketing
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  • Diamond Media 360 offers a variety of marketing services used to help create, communicate and deliver your content to your intended audience and potential customer. By engaging various online marketing strategies, public relations objectives and email campaigns, DM360 can help bring the maximum exposure to both your content and brand.

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    In recent years, online marketing has become an essential means to increasing an artist's visibility and relevance. Successful campaigns distribute an artist's content across many channels in the form of audio, music videos and vlogs (video logs) to key lifestyle sites and blogs, in addition to established social networks such as Facebook and Twitter, as well as video sharing sites such as YouTube and Vimeo. Diamond Media 360 is at the forefront of executing these objectives by working tirelessly to both facilitate and promote your content. Throughout a campaign's duration, clients are serviced regularly with reports useful in evaluating the efficiency, penetration and reach of a particular campaign.

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    Successful companies and organizations have a stake in how they are portrayed in the public arena. DM360 can spearhead an appropriate public relations campaign designed to magnify the reach of your project. A typical campaign consists of the dispersion of your album, artist bio, One Sheet and press photos by way of postal mail or email to targeted zines and lifestyles, journalists, and tastemakers, as well as a range of internet and blog sites. Press Releases are strategically utilized to yield reviews, interviews and features.

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    Email marketing remains one of the most popular and valuable methods used to connect directly to your target demographic. A successful email blast campaign is one that easily drives an existing or potential fan base to the content you promote. Such content may come from text, vlogs and videos, to promotional downloads and merchandise. DM360 employs a spectrum of email blast strategies intended to target the appropriate recipient. Our email database is divided into several categories, selected based on the nature of the blast and the intended audience. Our campaigns are well written, organized and yield a high success rate of views and click-throughs.

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    Successful marketing strategies have evolved from a creative process into a highly data-driven process. By utilizing such analytics, DM360 can track the breakdown of your audience's age, location, gender, interests, social-media influence in addition to other demographic traits. By implementing information-gathering widgets in the dispersion of your promotional content, DM360 can also help build upon your fanbase by offering free downloads or even streams in exchange for Tweets, Likes, Shares or email addresses, the latter of which are provided to our clients at the campaign's close.

Current Projects
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    Blak Madeen (feat. Gift of Gab & Cyrus Deshield) – “Long Way To Go”

    “Long Way to Go” is the powerful new single from Boston’s own Blak Madeen, who are gearing up to release their new album, Supreme Aftermath on January 15th. Since 2008, the duo of Al-J and Yusuf Abdul-Mateen have used their positivity and passion to craft some of the more poignant Hip-Hop to come out of New England. And that’s especially apparent on “Long Way to Go,” which includes a guest verse from living rap legend, Gift of Gab (of Blackalicious). Together, they recognize that with each step we take forward as a society to get better, we’re still not there yet. Their message is joined by rising singer-songwriter Cyrus DeShield who contributes a bracing hook, and is anchored by a piano-laden instrumental supplied by The Arcitype….listen below.
    • STREAM: “Long Way To Go” – Ghettoblaster Magazine (Premiere)AudioMackSoundCloud

  • TheHangar_500
    Danny Matos – “New Genre” (prod. by Rusty Mack)

    It takes guts to proclaim that you’re going to establish something completely new with your latest track, but New York rapper Danny Matos definitely backs up his boasts on “New Genre,” the lead single off his forthcoming project, The Hangar. Matos isn’t trying anything ridiculous or over the top to grab the listener’s attention. Rather, dude’s just “being honest” (aka the name of his new genre) and exposing his soul on the record, something we don’t necessarily hear too often in Hip-Hop today. Matos’ passion is particularly evident over the song’s slick production handled by Rusty Mack and multi-instrumentalist the Red Walrus (both of Harry Fraud’s Surf School). “New Genre” is now available for free download, while The Hangar is due out January 8th…stay tuned!

    • STREAM/BUY-LINK: “New Genre” – RESPECT. (Premiere)SoundCloud • iTunes

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    Nelson – “CueTheHorns” (Video)

    Psychedelic rap purveyor Nelson returns with fittingly smoked out visuals for his latest single, “CueTheHorns,” off the soon-coming SevenYe mixtape, which is his first release in two years. The tripped-out video was directed and edited by Nelson himself, who’s uses mind-bending imagery, much of it requiring multiple views to decipher. As for the hazy, rattling instrumental, it’s handled by longtime collaborator ColdCutt, who hails from Scranton, Pa. and contributed heavily to Nelson’s previous projects, Sloth and On The Sly. SevenYe is set to drop on December 22nd via RRCB, and is now available for pre-order via iTunes.

     
    • VIEW/BUY-LINK: “CueTheHorns” – Earmilk (Premiere)YouTubeAudioMackiTunes

  • RedEye_500
    Choo E Lou – “Red Eye” (prod. by Dee Aye)

    “Red Eye” is the new anthem for all the hustlers out there burning the candle at both ends to get what they deserve. It’s also the latest single from Harlem-repping artist Choo E. Lou, who’s gearing up to release his new mixtape, PPF: I’m Always Gettin’ It. The track’s gritty, hazy instrumental produced by Dee Aye, complements the equally hungry and smoked-out mindset of Lou, who makes it clear that he can find a balance and kick back with top-shelf bottles and blunts packed with only the finest green, while still handling his business. If you’re feeling “Red Eye,” be sure to peep his previously released material on Soundcloud prior to the drop of PPF.

     
    • STREAM: “Red Eye” – StraightFresh.net (Premiere) • AudioMackSoundCloud

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    Rite Hook – “The Road” (prod. by Sicknature)

    Boston’s own Rite Hook has returned with “The Road,” an equally gritty and catchy new single from the hard-nosed rapper. Hook’s fervent rhymes are the perfect match for the tough, neck-breaking instrumental supplied by Sicknature of acclaimed production team the Snowgoons. As each teeth-gritting line hits your speaker, it’s complemented by hard-hitting percussion and a sing-song chorus that’s become something of a trademark for the Beantown resident. “The Road” serves as a non-album leak off his upcoming LP, Modify, which drops in early 2016 on Leedz Edutainment, and serves as the follow-up to 2013’s, From the Wrong.

     
    • STREAM/BUY-LINK: “The Road” – 2DBZ (Premiere)SoundCloudiTunes