Marketing
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  • Diamond Media 360 offers a variety of marketing services used to help create, communicate and deliver your content to your intended audience and potential customer. By engaging various online marketing strategies, public relations objectives and email campaigns, DM360 can help bring the maximum exposure to both your content and brand.

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    In recent years, online marketing has become an essential means to increasing an artist's visibility and relevance. Successful campaigns distribute an artist's content across many channels in the form of audio, music videos and vlogs (video logs) to key lifestyle sites and blogs, in addition to established social networks such as Facebook and Twitter, as well as video sharing sites such as YouTube and Vimeo. Diamond Media 360 is at the forefront of executing these objectives by working tirelessly to both facilitate and promote your content. Throughout a campaign's duration, clients are serviced regularly with reports useful in evaluating the efficiency, penetration and reach of a particular campaign.

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    Successful companies and organizations have a stake in how they are portrayed in the public arena. DM360 can spearhead an appropriate public relations campaign designed to magnify the reach of your project. A typical campaign consists of the dispersion of your album, artist bio, One Sheet and press photos by way of postal mail or email to targeted zines and lifestyles, journalists, and tastemakers, as well as a range of internet and blog sites. Press Releases are strategically utilized to yield reviews, interviews and features.

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    Email marketing remains one of the most popular and valuable methods used to connect directly to your target demographic. A successful email blast campaign is one that easily drives an existing or potential fan base to the content you promote. Such content may come from text, vlogs and videos, to promotional downloads and merchandise. DM360 employs a spectrum of email blast strategies intended to target the appropriate recipient. Our email database is divided into several categories, selected based on the nature of the blast and the intended audience. Our campaigns are well written, organized and yield a high success rate of views and click-throughs.

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    Successful marketing strategies have evolved from a creative process into a highly data-driven process. By utilizing such analytics, DM360 can track the breakdown of your audience's age, location, gender, interests, social-media influence in addition to other demographic traits. By implementing information-gathering widgets in the dispersion of your promotional content, DM360 can also help build upon your fanbase by offering free downloads or even streams in exchange for Tweets, Likes, Shares or email addresses, the latter of which are provided to our clients at the campaign's close.

Current Projects
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    Fluent (feat. Action Bronson) – “Medallion” (prod. by J. Cardim)

    From Run DMC’s Dookie ropes to Kanye West’s Horus piece, chains have always been essential part of Hip-Hop culture. But while anyone can rock some gold around their neck and think they’re as fly as Eric B and Rakim, medallions are only worthy of a chosen few. Over this Rocky-esque “Gonna Fly Now” beat from J. Cardim, “Medallion” has Fluent revealing the inner-workings of his hustler’s ambition from a hard working youth, to his surreal, lavish lifestyle. Coupled with a hook from Action Bronson, the track is an ode for those who are moving fast from the bottom to the top, a mentality that is frequently showcased on Fluent’s upcoming LP, Supreme Victory, which drops July 15th.

     
    STREAM/PRE-ORDER: “Medallion” – 2DOPEBOYZ (Premiere)SoundCloudiTunes

  • 710_500
    Jaz Marley (feat. BURNTmd) – “710 & Pre-Rolls (Smoker’s Anthem)”

    Dubbed the “Hip Hop Hippy” for his love of music, skate culture and sticky green, the Rhode Island local favorite Jaz Marley invites you into his cypher for a smooth summer anthem, aptly titled “710 & Pre-Rolls (Smoker’s Anthem).” Much like the wax which the East Coast native enjoys, “710 & Pre-Rolls” is a concentrated glob of chilled out beats and powerful rhymes that pays homage to the 710 community. Get your torches ready for Jaz and fellow ganja connoisseur BURNTmd as they provide the perfect backdrop to your smoking sessions. This fatty is one of the many joints featured on Jaz Marley’s forthcoming Hip Hop Hippy mixtape.

     
    STREAM/DOWNLOAD: “710 & Pre-Rolls” – Earmilk (Premiere)SoundCloudAudioMack

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    Duncecap (feat. Lt Headtrip) – “Social Drinker” (Video)

    Duncecap, a longtime director whose films showcase the candid moments of life, has never been one to compromise his message to appeal to different fans; The mellow and bitter “Social Drinker” is a perfect example of this. In this self-directed video, we follow Dunce as he goes through a Groundhog Day like loop where every day feels like a jaded repetition of the past. Coupled with a frank verse from Lt Headtrip, it’s a stark unveiling of the thoughts of an alcoholic and how their struggle effects the individual and the people around them. Check it out and enjoy. “Social Drinker” is available on Duncecap’s five track FreEP, Generally Sad Songs, which is now available.

     
    VIEW: “Social Drinker” – Ghettoblaster Magazine (Premiere)YouTubeSoundCloud (FreEP)

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    Illa Ghee – “James Worthy” (prod. by George Black)

    Illa Ghee’s Social Graffiti drops next Tuesday [7/08], and TRU is proud to premiere its last leak prior to its release. The track titled “James Worthy” can be found in the very center of the album, and is key to many of the album’s themes. “People dig my lyrics but I’m not a super star. The same way James Worthy was to Magic and Kareem,” explains Illa Ghee about the song’s title, which hits a personal note tying into the album’s overarching theme of finding art in things overlooked, undervalued, or taken for granted, by the masses. According to Illa Ghee, “Most people look at graffiti and see it as trash. They don’t see the art, or the letters in the art.” -The Rap Up

     
    STREAM/PRE-ORDER: “James Worthy” – The Rap Up (Premiere)SoundCloudiTunes

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    Innocent? (feat. Sadat X) – “Proof In Numbers” (Video)

    Although we may use the terms rapper and emcee interchangeably, don’t let Innocent? hear that nonsense coming out your mouth. A gully assassin who has spent his whole life rolling with the punches. If you’ve been sleeping on hard hitting wordsmiths as of late, “Proof In Numbers” is the crash course on what it takes to survive the daily grind in the concrete jungle. As Inno drops science–more specifically mathematics–to the unschooled, fellow professor Sadat X drops a verse that’s equivalent to a verbal dissertation over this potent Boom bap jam. Stay tuned for Innocent?’s upcoming full length Love It Or Hate It, which is set for a 4th quarter release.

     
    VIEW/STREAM: “Proof In Numbers” – HipHopGame (Premiere)YouTubeSoundCloud