Marketing
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  • Diamond Media 360 offers a variety of marketing services used to help create, communicate and deliver your content to your intended audience and potential customer. By engaging various online marketing strategies, public relations objectives and email campaigns, DM360 can help bring the maximum exposure to both your content and brand.

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    In recent years, online marketing has become an essential means to increasing an artist's visibility and relevance. Successful campaigns distribute an artist's content across many channels in the form of audio, music videos and vlogs (video logs) to key lifestyle sites and blogs, in addition to established social networks such as Facebook and Twitter, as well as video sharing sites such as YouTube and Vimeo. Diamond Media 360 is at the forefront of executing these objectives by working tirelessly to both facilitate and promote your content. Throughout a campaign's duration, clients are serviced regularly with reports useful in evaluating the efficiency, penetration and reach of a particular campaign.

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    Successful companies and organizations have a stake in how they are portrayed in the public arena. DM360 can spearhead an appropriate public relations campaign designed to magnify the reach of your project. A typical campaign consists of the dispersion of your album, artist bio, One Sheet and press photos by way of postal mail or email to targeted zines and lifestyles, journalists, and tastemakers, as well as a range of internet and blog sites. Press Releases are strategically utilized to yield reviews, interviews and features.

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    Email marketing remains one of the most popular and valuable methods used to connect directly to your target demographic. A successful email blast campaign is one that easily drives an existing or potential fan base to the content you promote. Such content may come from text, vlogs and videos, to promotional downloads and merchandise. DM360 employs a spectrum of email blast strategies intended to target the appropriate recipient. Our email database is divided into several categories, selected based on the nature of the blast and the intended audience. Our campaigns are well written, organized and yield a high success rate of views and click-throughs.

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    Successful marketing strategies have evolved from a creative process into a highly data-driven process. By utilizing such analytics, DM360 can track the breakdown of your audience's age, location, gender, interests, social-media influence in addition to other demographic traits. By implementing information-gathering widgets in the dispersion of your promotional content, DM360 can also help build upon your fanbase by offering free downloads or even streams in exchange for Tweets, Likes, Shares or email addresses, the latter of which are provided to our clients at the campaign's close.

Current Projects
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    Illa Ghee feat. Fame (M.O.P.) – “Salute The General” (Video)

    From starter jackets to Air Force 1′s, fashion trends are a dime a dozen in the world of Hip-Hop. Though styles and influence may change, one thing is for sure: you’ll never catch Illa Ghee in a pair of skinny jeans. On the hunt for trend setters with a certain penchant for swag rap, “Salute The General” is the conscription for emcees of the Golden Era to ban together on the war against weak lyrics and generic beats. With M.O.P’s Fame dropping bombs as Ghee bodies the competition with reckless abandon, the track fires some well deserved shots towards those that aim to cheapen the culture. Produced by DJ Skizz, “Salute The General” is one of the many bangers you can expect to find on Illa Ghee’s Social Graffiti LP, set to drop this April.

    VIEW/STREAM: “Salute The General” – HipHop DX (Premiere) • YouTubeSoundCloud

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    Mic Handz (feat. Jaz-O) – “Bright Lights” (Video)

    While other emcees are quick to point out their views on the NY scene and it’s cooled off status, Mic Handz and Jaz-O come bearing hope and are keen on bringing the heat back to the coast that birthed the genre. “Bright Lights” , with it’s inescapable head nodding, frantic piano direction and rugged rhymes, is the anthem for those who live and die for their home. From the Donald Robinson Cole directed video, which harnesses a nice contrast from light and dark to the almost mentor/mentee relationship between the legendary Jaz and the always dope Mic Handz, the song is bound to ignite the streets. “Bright Lights” will be featured on T.H.E.M. Recordings forthcoming label compilaton Killing The Game, set for an April release.

    VIEW/STREAM: “Bright Lights” – Hip-Hop Wired (Premiere) • YouTube • SoundCloud  

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    Syler (feat. Skyzoo & Lydia Caesar) – “Goin’ Nowhere” (Video)

    The independent circuit is a tough beast, one that manages to produce a pack of hungry, focused emcees. It’s through this struggle that we’ve seen a lot of talent emerge in recent years. On the heels of the release of One Minute To Midnight, it’s safe to say that NYC’s Syler is among this crop of talent. “Goin’ Nowhere” ,as featured on OMTM, serves as ample proof to the emcee’s versatility on the mic, while songstress Lydia Caesar and Brooklyn spitter Skyzoo hold their own on the hook and guest verse, respectively. Shot in multiple locations throughout the big apple, the video proves that Syler will not stop doing his thing anytime soon.

     
    VIEW/STREAM: “Goin’ Nowhere” – HipHip-N-More (Premiere) • YouTubeSoundCloud

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    Archie Bang – “Rewind” (Video)

    On “Rewind” , Archie Bang laces up his Timbs everyday in Flatbush Vietnam where it’s best not to be on the streets after 11 o’clock. He and the Jack Boys look up at the Barclays lights for motivation while they live by the “coke lines, gun powder, stars and stripes.” With a somber Sargon The Great beat haunted by a piano melody, Archie has captured the essence of a Trap record perfectly with the imagery provided by his lyrics and visuals, directed by Arjae Franko. Stay tuned for Archie Bang’s forthcoming album Never Say Die Vol. 1 (80′s Babies), which is scheduled for a February 4th release date.
     
    VIEW/STREAM: “Rewind” – HipHopSince1987 (Premiere) • YouTubeSoundCloud

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    Eskeerdo (feat. Miike Snow) – “Devils Work”

     

    Eskeerdo has had a long history of working with some of the most successful acts in the music industry, such as Diddy, Big Sean and Rihanna, and as such, has seen the game from behind the scenes. Now established as a prestigious songwriter/composer, it’s only fitting that he decides to rap over the DJ Infamous flipped, Ruben Haze remix of Swedish pop sensation Miike Snow‘s “Devils Work” as he gets set to make the transition from the studio to center stage in 2014. “Devils Work” will be featured on Eskeerdo’s forthcoming EP Xplicit, set for an April release date.
     
    STREAM/DOWNLOAD: “Devils Work” – Earmilk (Premiere) • SoundCloudAudioMack